For starters, you can see where your users are coming from by comparing non-organic versus organic traffic. While Google Analytics has a paid version, you can use the free version to enjoy plenty of features to improve your site’s SEO and improve its ranking on Google and other search engines. Read: Simple Tips to Improve Your Website Ranking Google Analytics That is just a sampling of what Search Console can help you do at no cost. View essential metrics like your clicks, impressions, average position, and click-through rate (CTR), plus which pages are in Google’s Index, so you can submit the others that are not via the URL inspection tool. Is your site mobile-friendly? Search Console will let you know, plus suggest ways to optimize it so smartphone visitors can have a positive user experience – a very important factor, as nearly half of all website visitors come to websites via a mobile device or tablet. Get insight into the keywords your site is currently ranking for. Use Google Search Console to optimize, monitor, and even debug your website. Best of all, you do not need coding knowledge or web development experience to use this tool, making it an excellent choice for beginners. Whether you want to execute an initial SEO analysis or improve your existing digital marketing strategy with new keywords, Search Console will help you do both. One of the best free SEO tools you will find is Google Search Console. Read: Best SEO Software and Tools for 2022 (Paid and Free) Google Search Console We list some free Internet Marketing tools below, in no particular order. Best of all, you can enjoy their features without having to pay a thing. We sifted through several SEO analysis tools to develop a list of ones that offer varied functionality. However, if you use these free SEO tools that can analyze what you are doing right and what needs improvement, you can work towards getting the placement you desire without doing everything from scratch or making simple SEO mistakes that are easily avoidable. Improving your website’s ranking in the search engine results pages (SERPs) via proper search engine optimization (SEO) methods can be quite confusing and time-consuming on your own.
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